 Image Removed Image AddedSummary StatsTotal Audience: The # of contacts being targeted across all campaigns.
Active Campaigns: The # of campaigns that are currently running across all channels.
Total Spent: The $ amount spent through all lifetime campaigns.
Cost Per MQL: The $ spent to convert every Marketing Qualified Lead.
Cost Per Opportunity: The $ spent for a lead that has developed into an opportunity. Add New |  Image Removed
| Funnel
Campaign Stats: Total Impressions: Lifetime # of Impressions served across all campaigns.
Total Clicks: Lifetime # of Clicks on ad placements.
Total New Leads: Lifetime # of New Leads from all experiments.
Total MQLs: Lifetime # of Leads that are scored as Marketing Qualified (MQL).
Total New Opportunities: Lifetime # of Opportunities created from converted leads.
Total Amount: Lifetime # spent on campaigns through the platform. |  Image Removed
| Top Experiments |
