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- User clicks through to your internally hosted landing page and completes the form.
Lead Generation Forms:
- User clicks and opens a form hosted by Facebook / LinkedIn.
- These forms see a higher conversion rate because the user's public profile information is auto-filled and they are not leaving Facebook / LinkedIn and therefore are more willing to complete the form.
How Do You Define A Campaign vs. An Experiment?
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- The sum of each variable.
- Going through the process of associating audiences, picking the lead destination, and clicking “Launch Campaign” creates one campaign.
Experiments:
- When you associate multiple audiences with different channels, add multiple landing pages/lead generation forms, and build a few ads, each of these variables creates independent experiments.
- If you were to associate 1 audience to 1 channel, add 1 landing page, and build 1 ad, this would only create 1 experiment.
- Alternatively, if you were to associate 1 audience with Facebook and LinkedIn, add a landing page and lead generation form for both Facebook and LinkedIn and create 2 ads for each channel, this would create 8 experiments - 2 landing page campaigns and 2 lead generation form campaigns on both Facebook and LinkedIn.
I Have A Campaign Consisting Of 8 Experiments That I Want To Run For A Month, But The Projected Spend Is Way Above Our Budget. Help!
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