Campaign Stats: Total Impressions: Lifetime # of Impressions served across all campaigns. Total Clicks: Lifetime # of Clicks on ad placements. Total New Leads: Lifetime # of New Leads from all experiments. Total MQLs: Lifetime # of Leads that are scored as Marketing Qualified (MQL). Total New Opportunities: Lifetime # of Opportunities created from converted leads. Total Amount: Lifetime # spent on campaigns through the platform. |