Content: Are the checkboxes standard? 

• Yes, but can be editable. Applied to the form in the order they are clicked.

Privacy Policy: Is this standard? 

• Yes, for our example it would be the URL for our privacy policy and simply ‘metadata.io privacy policy.’

Button type and text: What are these?

• This is the call to action. Download, Learn More, etc.

Website link: Is this known where to get that information? 

• Yes, it is the link to the offer.