What is a UTM? 

• URL to track where the lead came from.

What does ‘Upload to the Channel” and “Match Rate” mean? Is there a particular goal we should look for? 

• There is no goal but a small audience and match rate is not likely to generate many leads.

How many campaigns should run simultaneously?

• Depends on how many audiences you are creating. A campaign should have +4 experiments.

How do you know whether or not a campaign is doing well? What can you do to fix it or make it better? 

• The main metrics for success is the number of MQLs and CPLs.