Is the experiment name something I create or is it created for me? And where is that information coming from? 

• It is created automatically. Data on the back end.

What is Term?

• Term is a hidden field on the landing page. Used for tracking where the lead came from.

What is Medium? 

• Same as Term.

What is ICP Score? 

• See above for MQL. If our algorithm ranks them a 6.5 or higher it is an MQL.

What is Seniority? 

• Seniority refers to the Job Level of that individual (ex: Manager, Director, VP, etc.).

What does the “Send to Marketing Automation Tool” button do? 

• It sends the lead to the specified list for nurturing in Hubspot/Marketo.