2020 - 12 - DECEMBER - RELEASE

 

 

 

 

 

G2 Dynamic Audience within specified timeframe in the past

With this new automated integration, marketers can sync Metadata and G2 accounts to auto-target companies who are actively researching on G2 based on time frames, thereby improving engagement and conversions.

You can now target accounts that visited the G2 category page, a competitor page, or vendor profile based on when they visited these pages, upto a maximum value of 365 days. Metadata will dynamically add and remove accounts from this audience in Linkedin once created based on the specified timeframe.

These audiences are set up dynamically in Metadata, get tested in hundreds of campaigns and will refresh, saving marketers hours of manual work downloading and uploading static contact lists.

 

BETA Customizable Attribution is here!

We understand that one size does not fits all when it comes to Attribution and that is why we are working on building Customizable attribution in Metadata platform. You can now choose from our various attribution models and customize them further to define which Opportunities can be credited to Metadata. These customizations will allow you to better analyze how each channel is performing and ensuring right opportunities are getting attributed to the leads coming in through Metadata platform.

NOTE: This feature is right now in BETA and we are actively adding improvements to this feature. Please feel free to reach out to our Customer Support and we can help you with this process.

The following Models are available for you to choose from and customize according to your requirements:

  • Attribution Model by Domain with timeframe

    • Attribute Opportunities in Salesforce by matching Leads' domain(from email address or website) with Website of each account in Salesforce

    • Attribute all Open Opportunities found under the matching account

    • Specify the timeframe for attribution based on when Opportunity was created with respect to when the lead came in Metadata.

  • Attribution Model by exact Email match with timeframe

    • Attribute Opportunities in Salesforce by matching Leads' email addresses with email addresses of Contacts within each Account in Salesforce

    • Attribute all Open Opportunities found under the matching account.

    • Specify the timeframe for attribution based on when Opportunity was created with respect to when the lead came in Metadata.

  • Attribution model by Associated Leads

    • Attribute Opportunities in Salesforce by matching Leads' email addresses with email addresses of Associated Contacts within each Opportunity in Salesforce

    • Attribute all Open Opportunities found under the matching account.

  • Attribution model by Primary Leads

    • Attribute Opportunities in Salesforce by matching Leads' email addresses with email addresses of Primary Contacts within each Opportunity in Salesforce

    • Attribute all Open Opportunities found under the matching account.

 

 

Intro Field for Facebook LeadGen forms is here!

You can now add Offer Header and Details to your Facebook LeadGen forms, thereby, increasing Lead quality and reducing the number of bounces from people not reading the first ad properly. This gives you an avenue to express the benefits for users that they can get from submitting your form.

 

Reporting Enhancements

We are continuously striving to improve your experience with our Reporting to make it simple to use and bring you the right insights about the performance across multiple channels.

In doing so, we have added cost per MQL and cost per Opportunity across our Multivariate reports to measure your funnel performance.

 

 

Emojis in Ads

Now you can add emojis to your Facebook and LinkedIn ad texts allowing you to liven up your messages.

They are fun, relatable, friendly, and used authentically by most users on social Media in your audience.

 

UI Enhancements

At Metadata, we are always looking to improve usability across the platform and ensure UI enhancements are always part of every release.

Now you can use Quick Date filters across the platform like last 7, 14, 30 days, month to date etc to save you clicks and easily access the data.

Now you can view Audience Criteria in Campaign Wizard to easily verify and confirm that you are adding the right audience to the Campaigns.

20+ Enhancements and Fixes

  • Creatives now available as a table in Library

  • Improvements to matching logic for Account list uploads

  • Monthly Pacing as a table along with expected pacing comparison

  • Pixel improvements and many more!