FAQ - Create a Landing Page Offer

Keep In Mind Before You Begin:

  • iFrame: Not Supported - Why? An iFrame comes from a separate domain in which Metadata’s pixel is not embedded meaning that it will not fire successfully.

  • Facebook Domain Verification: You will need to verify your company’s website domain within Facebook’s Business Manager prior to creating a Landing Page Offer. Not sure how? Check out the following lead: https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain

  • Firing Pixel ONLY Upon Successful Submit: Metadata’s pixel script should not be called unless the submission has successfully passed the form validation - for example, if the Lead partially fills the form this should NOT successfully call our script.


  • Log in to your account in the Metadata Platform

  • Go to Library > Offers > Add new offer >Landing Page for Lead Generation Campaign


  • Give a unique name to the offer

  • Copy Landing and Thank You Page URLs and paste into the page URLs fields

  • Click on Retrieve Form Fields

  • All fields available in the visible part of the form will appear (most common the fields: First Name, Last Name, Email, and Company)

  • Map all required visible fields, for example: Select First Name, Last Name, and Email from dropdown


  • NOTE: If you need to map fields from the hidden part of the form, this will need to be done manually. Click on “Add mapping”

  • Put your cursor in the field you want to map > right click > select Inspect

  • Inspect the field you want to map and look for the ‘id=’ (highlighted below)

  • copy & paste the field ID into the top box (in MD Platform) in the form field mapping > select desired mapping

  • You do not need to map a field that is automatically retrieved but this shows how the added field should be set up and the ‘Name’ of the field should be the ID.

  • Repeat for all the fields that require manual mapping

  • Click ‘Save’

  • You will then see your new Landing Page offer at the top of the list.