Audience Diversity

Suggestions for Audiences:

  • The audience is a crucial aspect to the success of your campaign.
  • There is no magic number for audience size as success is dependent on budget, industry in which you operate, and KPI. 
  • A large audience gives your campaigns increased reach. However, a large audience that is too broad has the potential to be counterproductive.
  • Create specific audiences that will react to your offers.
  • The sum of the audiences should give you the ability to target specific subsets with different offers.
  • Keep in mind that the goal is to entice decision makers and MQLs to proactively enter your pipeline.
  • Your top of the funnel content should target the main countries and job function of your target market.