Suggestions for Audiences:
- The audience is a crucial aspect to the success of your campaign.
- There is no magic number for audience size as success is dependent on budget, industry in which you operate, and KPI.
- A large audience gives your campaigns increased reach. However, a large audience that is too broad has the potential to be counterproductive.
- Create specific audiences that will react to your offers.
- The sum of the audiences should give you the ability to target specific subsets with different offers.
- Keep in mind that the goal is to entice decision makers and MQLs to proactively enter your pipeline.
- Your top of the funnel content should target the main countries and job function of your target market.