Leads From Platform Campaigns
A converted lead is a targeted user who opted-in for more information on your company/product by filling out their detail on a social lead generation form or your hosted website landing page. Once these individuals press "submit", they become a converted lead. All of their contact and conversion detail is stored and enriched on our platform for you to either export to CSV or send directly to HubSpot or Marketo.
Converted Leads can come from both Lead Generation campaigns and Landing Page campaigns.
- Lead Generation: Forms hosted directly on Facebook or LinkedIn. Users click on the offer and a pop-up appears directly on the social media channel, pre-filled with information associated with their profile.
- Landing Page: Users click and are redirected to your website hosted Landing Page.
Any fields on your form and conversion detail will be filled automatically and the rest will be completed within 24 hours of conversion through our enrichment process.
The fields on the Converted Leads tab include:
- First Name
- Last Name
- Enriched: Additional Contact Information Added
- IP
- Date: When The Lead Converted
- Company
- Phone Number
- Medium: UTM Medium (Channel)
- Campaign: UTM Campaign (Offer)
- Source: UTM Source (Metadata)
- Term: UTM Term (Landing Page/Lead Generation)
- Content: UTM Content (Ad Name)
- Country
- City
- State
- Job Title
- Seniority
- Department
- Industry
- Website
- Business Email
- Experiment Name: Campaign Name Created By Platform
- Revenue
- Employees
- Score: ICP Score
- Marketing Automation Sync: Confirmed Contact Sent To HubSpot/Marketo
- Marketing Score: Score Pulled From HubSpot/Marketo