What is a UTM?
- URL to track where the lead came from.
What does ‘Upload to the Channel” and “Match Rate” mean? Is there a particular goal we should look for?
- There is no goal but a small audience and match rate is not likely to generate many leads.
How many campaigns should run simultaneously?
- Depends on how many audiences you are creating. A campaign should have +4 experiments.
How do you know whether or not a campaign is doing well? What can you do to fix it or make it better?
- The main metrics for success is the number of MQLs and CPLs.