FAQ - Converted Leads

Owned by Liz Beer (Deactivated)

Last updated: Jan 13, 2022 by Joshua Desmarais

1 min read

Is the experiment name something I create or is it created for me? And where is that information coming from?

It is created automatically. Data on the back end.

What is Term?

Term is a hidden field on the landing page. Used for tracking where the lead came from.

What is Medium?

Same as Term.

What is ICP Score?

See above for MQL. If our algorithm ranks them a 6.5 or higher it is an MQL.

What is Seniority?

Seniority refers to the Job Level of that individual (ex: Manager, Director, VP, etc.).

What does the “Send to Marketing Automation Tool” button do?

It sends the lead to the specified list for nurturing in Hubspot/Marketo.