Now it is possible to create LinkedIn conversational Ads from Metadata and use it with multiple audiences and offers, just as a regular Ad.
Conversational Ads are used to create a conversation experience for the viewer and provide predefined answers to reach your audience in a personal way by combining macros and multi-flow experience.
You can choose from a collection of predefined examples for Webinar, Download and Book Demo using 3 different flows to engage your audience.
Native Criteria Job Title criterion with copy/paste for LinkedIn Audiences
All LinkedIn Native Targeting audiences now support pasting a list with job titles. Not only that, this functionality also brings all matching references from LinkedIn database to your Audience!
You can paste just a few Job Titles and get a list with multiple matches instead of adding one by one.
Example: by pasting or typing Manager, it will bring a list with 10 different combinations of job titles with the word Manager.
UTM - have separate value for FB/LI utms
Now we support customized UTMs per channel.
When starting a campaign you can set your custom UTM specifically for Facebook or LinkedIn.
Auto-Pause when Monthly Cap met
Recently we introduced the Monthly Cap limit where you can set a limit for your monthly budget to be spent. Now we added the Auto-Pause functionality.
And how does it work?
You can simply turn on Auto-Pause on your Optimization Group form.
Once enabled, when reaching 95% of Monthly Cap, all the experiments associated with this group will be automatically paused.
New Columns for Group tables
Our group tables were enhanced with additional columns and useful information:
Budget Type (monthly reset, fixed budget, flexible)
Number of Active experiments
IDEAL Daily budget (calculated from total budget)
ACTUAL Daily budget (sum of all daily budgets for active exp.)
Total Pacing (Total Spend / Total Budget)
Enhancements and Fixes
Edit Account Monthly Cap from Experiments table
Visual improvements for graphs
Predefined filter for Last Month data
Ability to duplicate Offers in Wizard