Design Recommendations

• File Type: JPG or PNG

• Ratio: 1.91:1 to 1:1

• Resolution: At least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters

• Headline: 40 characters

• Description: 30 characters 

Technical Requirements

• Maximum File Size: 30MB

• Minimum Width: 600 pixels

• Minimum Height: 600 pixels

• Aspect Ratio Tolerance: 3%

Panoramas or 360 Photos

Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

Design Recommendations

• File Type: JPG or PNG

• Ratio: 1:1

• Resolution: At least 1080 x 1080 pixels

Note: Due to the small image size, we recommend not adding text on images.

Text Recommendations

• Headline: 40 characters

Technical Requirements

• Minimum Width: 254 pixels

• Minimum Height: 133 pixels

Design specifications

• Minimum number of carousel cards: 2

• Maximum number of carousel cards: 10

• Aspect ratio: 1:1 (recommended)

• Aspect ratio tolerance: 3% (Facebook only)

• Resolution: 1080 x 1080 pixels (recommended)

• Image file format: .jpg and .png

• Maximum file size for an image: 30 MB

• Video length: up to 240 minutes (15 seconds recommended)

• Video file format: See full list of supported video formats

• Maximum file size for a video: 4 GB

Design Recommendations

• File Type: MP4, MOV or GIF

• Ratio: 4:5

• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

• Resolution: At least 1080 x 1080 pixels

• Video Captions: Optional, but recommended

• Video Sound: Optional, but recommended

Note: Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

• Primary Text: 125 characters

• Headline: 40 characters

• Description: 30 characters

Technical Requirements

• Video Duration: 1 second to 241 minutes

• Maximum File Size: 4GB

• Minimum Width: 120 pixels

• Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

Advertising specifications:

• Name this ad (optional): Use up to 255 characters to name your ad.

• Introductory text: Use up to 150 characters to avoid truncation (desktop max of 600 characters). URLs in this field that are longer than 23 characters will be converted to a short link. 

          Important: Insert any legally required language in the introductory text.

• Destination URL: URLs must have the "http://" "or https://" prefix. You may use up to 2,000 characters for the destination link.

• Ad image: Upload a JPG, GIF, or PNG file 5MB or smaller.

• Headline: Use up to 70 characters to avoid truncation (200 max characters).

• Description: Use approximately 100 characters to avoid truncation (300 max characters). This character limit may vary for ads that appear on third-party sites served through the LinkedIn Audience Network.

• Call-to-action (optional): Choose from available CTAs.

Embedded rich media specifications

Max weight: 100MB

• Recommended PPI (pixels per inch) is 72

Image click behavior:

• Sponsored Rich Media (e.g. paid updates): clicks through directly to landing page.

• Organic Rich Media (e.g. update viewed on LinkedIn Page): opens image in a light box.

Third party tracking capabilities

Impression tracking: 

• We currently support impression tracking and attribution for Sponsored Content, Dynamic spotlight ads, and text ads with Campaign Manager in Google Marketing Platform (formerly DoubleClick).

Click tracking: 

• We suggest using campaign-based tracking codes rather than referral source to track visits to your website. Referral source is not recommended for tracking your campaign performance because different redirect types and secure browsing can impact whether the referrer is passed.

Clickable areas

• Clicks on the logo redirect to your LinkedIn Page.

• Clicks to the destination URL or image lead to your website or landing page.

• Clicks on the  Follow button follow your organization and redirect to the  Overview tab of your LinkedIn Page.

• Clicks to the CTA direct to your website or landing page.

Video link sharing

• YouTube and Vimeo URLs are supported.

• YouTube specific behavior: Pre-roll advertisements are set within the YouTube player and not controlled in the LinkedIn interface. Video completion rates and analytics are managed in the YouTube player and will not be available in your LinkedIn account.

• To change the displayed thumbnail preview, you must change the default thumbnail image with your video service provider.

• Videos will silent auto-play in the feed once a member scrolls to them.
  Note: Sponsored Content that contains embedded video links from third-party sites (like YouTube or Vimeo) will not auto-play or click to the video landing page if the Sponsored Content has a Lead Gen Form attached to it. The scraped image from the video will be displayed and the ad will be subject to our Lead Gen Forms specs.

Advertising specifications: 

• Name this ad (optional): Use up to 255 characters to name your video ad.

• Introductory text (optional): Use up to 600 characters for your intro text.

• Length: Three seconds to 30 minutes ( Tip: most successful video ads are less than 15 seconds long)

• File size: Between 75 KB and 200 MB

• File format: MP4

• Frame rate: Less than 30 FPS (frames per second)

Pixel and aspect ratio requirements:

Note: Vertical aspect ratio videos will only be served to mobile devices that support a vertical video player, specifically app versions higher than Android 0.406.59 or iOS 9.14.268.

• Audio format: AAC or MPEG4

• Audio size: Less than 64KHz

• Video captions: must be in SRT format

• Video thumbnail (optional):

• Video headline: Use up to 70 characters to avoid truncation on most devices (200 max characters).

• Destination URL: All URLs must have the http:// or https:// prefix. Use up to 2,000 characters for the destination link.

• Call-to-action (CTA): Choose from available CTAs.