We are introducing a new functionality on platform that will automatically set “Auto-Placement” on Facebook. It will make Facebook to auto enable placements available for the accounts.
Pacing per experiment - column and graph
The new column “Pacing” was added to our Experiment table. It is calculated per each experiment individually by a calculation using Summary Spend and Summary Daily Budget, which creates a tracking record of how the experiment is pacing.
There is also Pacing parameter to be viewed on our Graph and evaluate the performance.
Note. There are no historical data before July 25th, when the data collection started
Date filters to Attribution Model 3 and 4
Attribution models 3 and 4 now have the functionality to filter the number of days in which the interaction happened when counting the opportunities,
What does it mean?
The model will count all opportunities with create dates within specified timeframe that have the matched contacts.
Global Custom Fiscal Year - Cohort Filters
Custom Fiscal year is now supported in our recently launched Cohort report with Filters.
Note. You can adjust your First Day of Fiscal Year either on Cohort All Stats OR Cohort Filters report. Once applied, it will be replicated to all Cohort Reports that has filters by Quarters.
Upload Multiple Creatives
To upload more than 1 creative, you will have the ability to Drag & Drop or select multiple files to be uploaded. You should wait the operation to be complete and to not close the window, but you can open a new Tab and keep working while your files are being processed.
You can upload several files at once, including videos.
Ability to export Custom UTM and Custom fields
When exporting Leads from lead table, it will automatically include ALL custom fields on the exported CSV file.
Note. At this moment is not possible to export only selected custom fields. All fields will be included.
Graphs by Weeks
Our chart functionality now includes view information by Weeks.
This new functionality is available in the following pages:
Enhancements and Fixes
Attribution Model was moved from Settings page to Library
Setting menu item is now available only from User Menu
Ad Type filter for Convos and Carousel
Ad preview for different placements (Mobile, Desktop, Instagram)
Experiment Preview - How we build experiment names
List of supported Macros for Convos and Validation!