Campaigns vs Experiments
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Campaign naming convention in Metadata:
Experiment Name (in Metadata) = MD_CH_Audience_LG/LP_OfferName_AdName_time |
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Campaign Name (in LinkedIn) = MD_CH_Audience_LG/LP_OfferName_AdName_time |
Fixed values of experiment name | Editable values of experiment name |
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MD_(LI/FB) | Audience (Max 50 characters) |
LG/LP | OfferName (Max 20 characters) |
Time | AdName (Max 20 characters) |
Final Campaign Name in LinkedIn/Facebook AKA Experiment Name in Metadata: |
MD_FB_Commercial-Competitors-Intent-Demo_LG_Demo_LG_Formv1_FB_IDR_FB_ad3tx2_20201118172506 |
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Organizing Campaigns:
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