What is Programmatic? What does it match?
- Programmatic is display advertising across the web through an exchange based on bids. It matches the users to cookies for targeting.
What am I previewing?
- The audience that is generated once complete.
In the Custom Audience tab, can I upload all lists to a channel at the same time, or do I need to upload them one at a time?
- One at a time… for now. It will be auto in the future.
Am I able to select all individuals or lists in a drop-down?
- No.
What ratio should I expect in terms of the number of companies to the number of leads?
- Leads are only based on the number of emails that our data sources find so there is no magic ratio here.
Dynamic Audiences:
- They refresh every 24 hours. This applies to the below type of audiences.
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