Is the experiment name something I create or is it created for me? And where is that information coming from?
- It is created automatically. Data on the back end.
What is Term?
- Term is a hidden field on the landing page. Used for tracking where the lead came from.
What is Medium?
What is ICP Score?
- See above for MQL. If our algorithm ranks them a 6.5 or higher it is an MQL.
What is Seniority?
- Seniority refers to the Job Level of that individual (ex: Manager, Director, VP, etc.).
What does the “Send to Marketing Automation Tool” button do?
- It sends the lead to the specified list for nurturing in Hubspot/Marketo.
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