KB 2 - DASHBOARD

Summary Stats

Total Audience: The # of contacts being targeted across all campaigns.
Active Campaigns: The # of campaigns that are currently running across all channels.
Total Spent: The $ amount spent through all lifetime campaigns. 
Cost Per MQL: The $ spent to convert every Marketing Qualified Lead.
Cost Per Opportunity: The $ spent for a lead that has developed into an opportunity. 

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Funnel

Total Impressions: Lifetime # of Impressions served across all campaigns. 
Total Clicks: Lifetime # of Clicks on ad placements.
Total New Leads: Lifetime # of New Leads from all experiments.
Total MQLs: Lifetime # of Leads that are scored as Marketing Qualified (MQL).
Total New Opportunities: Lifetime # of Opportunities created from converted leads.
Total Amount: Lifetime # spent on campaigns through the platform.

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